Showing posts with label recommended reading. Show all posts
Showing posts with label recommended reading. Show all posts

Monday, August 31, 2009

Recommended Reading: Quant By Quant (1966)


I just finished reading the memoirs of legendary 1960s fashion designer, Mary Quant. In 1955, Quant and her husband (Alexander Plunket) founded the groundbreaking Bazaar boutique on the King's Road in London's Chelsea district. Successive years saw the expansion of the Mary Quant brand name into an international fashion empire producing in Quant's own words, "wild clothes at tame prices" on a mass-market scale. She worked with the top fashion models of her day such as Jean Shrimpton, Twiggy, and Pattie Boyd just to name a few. Mary Quant is perhaps best known for popularizing the mini skirt. (And let's face it, the world would be an even more dreary and depressing place were it not for this particular fashion innovation.) She is also credited as being one of the key figures responsible for the influential "London Look" which quickly became a worldwide phenomenon that would forever change the face of fashion.

Published in 1966 at the height of Swinging London, Quant By Quant is a fascinating insider's account of the 1960s fashion revolution. Along the way, Quant also offers insight into her own personal style philosophy.

Quant By Quant is worthwhile reading for anyone interested in fashion or 1960s culture.